Executive Creative Director
'SEEING SRI LANKA DIFFFERENTLY'
When Subhash couldn't find the right people to direct the commercials he wrote, he decided to learn to become a film director himself. Such is the level of commitment this veteran perfectionist possesses.
Subhash is revered in the industry for his intimate knowledge of the Sri Lankan consumer, and valuable insights into local culture. Using this knowledge, over the last 20 years, he has built some of the country's most celebrated brands including Mobitel, Cargills, GoodKnight and CIC paints.
Through the years, Subhash has earned high acclaim for his many award-winning campaigns for DFCC, and famously authored their 50th anniversary campaign. Besides this, he has worked on almost every leading financial account in the country including Bank of Ceylon, People's Bank, Pan Asia, NSB, Seylan Bank, and presently, Commercial Bank.
Subhash holds the distinction of being one of the country's most awarded Creative Directors. His haul includes the only two TV Golds in the history of the Chillies, and Sri Lanka's first ever '7+' bestowed by the Leo Burnett Global Product Committee. He also served on the TV Jury at the 2006 Chillies.
History: Lowe LDB, Phoenix O&M, JWT (Sri Lanka)
The brands managed by Subhash.