When to take my name off the door
Leo Burnett - HumanKind
Leo Burnett Worldwide 75th Anniversary
Leo Burnett Company Interview: Humankind
Successful advertising creates a bond between people and brands. And thats what Leo Burnett's HumanKind philosophy is all about: through a deep understanding of people and their behaviour we can build a lasting connection..

HumanKind works by relating then engaging  thereby, building an enduring purpose for brands.

Central to HumanKind are 'acts' with a purpose at its core. 'Acts', unlike traditional media, have the ability to transform the way a person thinks, feels and, ultimately, behaves.

Today, so many brands shout so many things that, unsurprisingly, very little sticks. HumanKind, by starting a conversation, connects and leaves a lasting impression.

Leo was first introduced to advertising when his father laid out ads for the family store with a fat black pencil. It had a profound effect on him and he went on to say: "Big ideas come out of big pencils". Burnetters, to this day, still use the same Alpha 245 black pencil that Leo Burnett used throughout his career..

The pencil symbolises the idea that talent and endeavour can never be replaced by technology; that humanity is the bedrock of effective advertising.

When Leo Burnett first opened for business, a bowl of apples was set out to welcome visitors. It was at the height of the recession and someone sneered, "It won't be long till Leo Burnett is selling apples on the street corner instead of giving them away.".

Well, that never happened. The apples are now a symbol of the agencys success, born out of Leo Burnetts commitment to delivering results. Today,apples still welcome visitors to every Leo Burnett office (including Colombo).

Leo Burnett believed in aiming high every time. It was why he delivered remarkable result for clients and established his agency as one of the most respected in the world. Stars are a reminder of that virtue, still upheld by every Leo Burnett office throughout the world.

When to take my name off the door

Leo Burnett - HumanKind

Leo Burnett Worldwide 75th Anniversary

Leo Burnett Company Interview: Humankind

When to take my name off the door

Leo Burnett Human Kind Video