Leo Burnett began its operations in Sri Lanka in 1999 as Leo Burnett Solutions Inc. an integrated communications agency that offers brand consultancy and creative solutions as its core business; we also provide the following services which include media planning and buying, social and digital strategy. In addition the agency also offers public relation, events, activations, retail branding, shopper marketing and customer relationship marketing. We are a collective of specialist agencies providing clients with best-in-class communications expertise. For each client, we pull together a specialist team who work collaboratively to best answer the brief.
We have one desired outcome: To make brands popular.
Connections that captivate – using media to effectively connect brands to the right consumers in a way that changes behaviour. This is the philosophy of Sri Lanka’s first media independent, Starcom Worldwide. One of the largest media agencies in the world, the Starcom MediaVest Group provides solutions that deliver success for many of the world’s biggest companies including P&G, Coca-Cola and Disney.
Starcom offers a wide range of media services including media investment management, digital strategy and deployment as well as engagement and activation strategy. In today’s world, simply showing an ad no longer works. Consumers need to be engaged. To do this, Starcom uses several proprietary tools and processes such as Human Experience Framework (to ensure all plans are media neutral), Passion Group Marketing (segmenting consumers based on interests) and Consumer Context Planning (because messages are received differently based on their context).
Starcom has, and will continue to inject new life into Sri Lanka’s media industry.
Publicis is successful because it respects the importance of local culture, helping advertisers such as Nestle address cross-cultural challenges. Publicis believes brands can no longer just talk to consumers; they must create a conversation. And this is done through contagious ideas, because they get people talking, participating and advocating, which enhances the value of a brand.
Publicis Solutions Sri Lanka became part of Publicis the largest network within the Publicis Groupe. Publicis has more than 200 offices in 82 countries. It functions as an independent unit, drawing on resources from Leo Burnett Colombo and its global network.
The Publicis logo captures the essence of the agency – ‘Lionhearted’.
With pride and spirit, Publicis Solutions Sri Lanka, despite its age, is already begging to roar.
With a proliferation of TV and radio stations and print readership in decline, making an impression through traditional above the line media is becoming harder and more expensive, this is where Arc comes in. Arc is all about connecting with people using multiple touch points to deliver the most effective message through the most effective channels. Arc uses online and offline channels to influence peoples purchase decisions and behavior. The team at Arc will look in to the consumers path to purchase and will navigate them towards there clients brands
Arc offers a diverse range of marketing communications solutions: Promotions, Event management, Activations, Retail Design, E-Commerce and CRM.
MSLGROUP in Sri Lanka holds a roster of blue-chip clients for whom they continue to produce business-building and award-winning work.
Formerly known as Arc PR which has changed the face of Public Relations in Sri Lanka since its inception in 2006, MSLGROUP in Sri Lanka provides clients access to seamless services with local insights and international best-in-class resources. Collaborating with Leo Burnett, MSLGROUP in Sri Lanka handles a vast and diverse portfolio of client’s from Multi-nationals to major local companies.